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55% of UK consumers would buy water on-the-go in cans, once aware of recyclability, Ball Corporation survey finds

October 14, 2020
in Pension Changes
55% of UK consumers would buy water on-the-go in cans, once aware of recyclability, Ball Corporation survey finds
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British consumers increasingly support the idea of buying drinking water in aluminium (‘aluminum’) cans for on-the-go purchases, a new survey has revealed. The YouGov poll, commissioned by Ball Corporation (‘Ball’), the world’s leading producer of aluminium cans, questioned British consumer attitudes to on-the-go water purchases and found there is a growing thirst for retailers, and food and beverage outlets to sell water in cans.

The survey indicates that the Covid-19 outbreak is affecting consumer expectations and consumption patterns, with 79% of the 2,000+ UK adults polled agreeing that “As businesses return to usual, this is a valuable opportunity for retailers and brands to reconsider their approach to packaging”. And 75% indicate that “Since the Coronavirus (COVID-19) outbreak, (they) now feel that it is more important that retailers and brands consider the environment”.

The study indicates that UK consumers would be much more willing to purchase water in can when supplied with the correct facts about aluminium recyclability and recycling rates. Just over half of adults (53%) are aware that aluminium is infinitely recyclable, whereas just less than half (47%) are aware that aluminium cans are the most widely recycled type of drinks container.55% of adults said they would be more likely to buy water in a can if they knew that the can is infinitely recyclable.

The YouGov data indicates that water in cans has not yet been widely available and so relatively few consumers have encountered such products. The polls results shows that younger consumers would be more willing to buy water in cans, with 25-34-year olds (51%) the most likely age group to do so, compared to 21% of those aged over 55.

Ana Neale, Director, Marketing and Strategic Planning, Ball Corporation, said: “The results of this survey indicate that once there is awareness of recyclability and availability, younger age groups, especially, will choose packaged water in cans. Just as we’ve seen in other beverages, we expect more and more brands to offer on-the-go water of all types in cans, which is good news for new and existing entrants to the category, and for the development of a truly circular economy.”

[1] https://www.zenithglobal.com/news/uk-water-drinks-up-1-billion-litres-in-5-years
[2] Source: Recoup UK Household Plastics Collection Survey 2019
[3] Water UK (2018), trade association which represents the major water companies of the UK

FOR THE FULL PRESS RELEASE please visit: https://www.ball.com/eu/newsroom/news-releases/water-in-cans-news-release

Forward-Looking Statements

This release contains “forward-looking” statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates,” “believes,” “targets,” “likely,” “positions” and similar expressions typically identify forward-looking statements, which are generally any statements other than statements of historical fact. Such statements are based on current expectations or views of the future and are subject to risks and uncertainties, which could cause actual results or events to differ materially from those expressed or implied. You should therefore not place undue reliance upon any forward-looking statements and any such statements should be read in conjunction with, and, qualified in their entirety by, the cautionary statements referenced below. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key factors, risks and uncertainties that could cause actual outcomes and results to be different are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at www.sec.gov. Additional factors that might affect: a) our packaging segments include product capacity, supply, and demand constraints and fluctuations, including due to virus and disease outbreaks and responses thereto; availability/cost of raw materials, equipment, and logistics; competitive packaging, pricing and substitution; changes in climate and weather; footprint adjustments and other manufacturing changes, including the startup of new facilities and lines; failure to achieve synergies, productivity improvements or cost reductions; mandatory deposit or other restrictive packaging laws; customer and supplier consolidation; power and supply chain interruptions; potential delays and tariffs related to the U.K’s departure from the EU; changes in major customer or supplier contracts or a loss of a major customer or supplier; political instability and sanctions; currency controls; changes in foreign exchange or tax rates; and tariffs, trade actions, or other governmental actions, including business restrictions and shelter-in-place orders in any country or jurisdiction affecting goods produced by us or in our supply chain, including imported raw materials, such as those related to COVID-19 and those pursuant to Section 232 of the U.S. Trade Expansion Act of 1962 or Section 301 of Trade Act of 1974; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: the extent to which sustainability-related opportunities arise and can be capitalized upon; changes in senior management, succession, and the ability to attract and retain skilled labor; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; the ability to manage cyber threats and the success of information technology initiatives; litigation; strikes; disease; pandemic; labor cost changes; rates of return on assets of the Company’s defined benefit retirement plans; pension changes; uncertainties surrounding geopolitical events and governmental policies both in the U.S. and in other countries, including policies, orders and actions related to COVID-19, the U.S. government elections, stimulus package(s), budget, sequestration and debt limit; reduced cash flow; interest rates affecting our debt; and successful or unsuccessful joint ventures, acquisitions and divestitures, and their effects on our operating results and business generally.

Photo: https://mma.prnewswire.com/media/1312541/Sstill_and_sparkling_water.jpg

SOURCE Ball Corporation

— to www.prnewswire.co.uk

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